University of Wisconsin Badger Performance Center

University of Wisconsin Badger Performance Center
Construction will begin after the 2011 football season, to be complete for the 2013 season. SportsPLAN Studio provided programming, design consulting and logistics planning.
"This whole concept is so much better than the feasibility study! It is a game-changer for the University."
- UW Design Review Board

SportsPLAN Studio is providing programming and design consulting on the Badger Performance Center at the University of Wisconsin in Madison. A two-story, 32,000 square foot Academic Center will showcase the university’s commitment to the academic success of its athletes. A new lobby and display gallery will create a new image for the program. On game day, the lobby gallery will be used as a hospitality space. The larger rooms in the Academic Center will be used for game day press conferences, interviews and VIP entertainment.

The McClain Center Field House will house new football locker room facilities, 25,000 SF Strength and Conditioning Center and nutrition supplementation center; and the football equipment and laundry center. The improvement plan will require relocation of several Olympic sports to new locker room facilities.


Feasibility Study
Master Planning
Design Consulting
Equipment Specifications
Operational Planning

Program Features

36,000 SF New
110,000 SF Renovated
New Football Locker Room and Amenities
Academic Center
25,000 SF Strength and Conditioning
Athletic Training
Human Performance Lab
Equipment and Laundry Center
Lobby and Display Gallery/Hospitality
Roof & Turf Replacement
Project Architect: Joel Leider
Architect of Record: Berners-Schober Associates, Inc.
Design Architect: VOA
Project Cost: $65 million
Completion Date: 2013
University of Wisconsin Badger Performance CenterUniversity of Wisconsin Badger Performance Center