University of Oklahoma Memorial Stadium Improvements Master Plan

University of Oklahoma Memorial Stadium Improvements Master Plan
"The transformation of our stadium and the other facilities has been remarkable, and it all started with your ideas and planning. Please come to Norman soon, because we are ready to go with the next phases of the tennis and soccer complex."
- Larry Naifeh,
Executive Associate Athletics Director University of Oklahoma

As Master Plan and Programming Consultant to HOK, SportsPLAN Studio Principal Joel Leider authored a master plan of comprehensive improvements to the historic 1928 Memorial Stadium. The plan involved the strategic prioritization of more than 30 individual improvement projects. Leider developed an objective evaluation process to include such criteria as urgency of need, return on investment, publicity value, recruiting value, and number of people served. Our evaluation suggested an improvement sequence of four phases with a highly marketable "flagship" project in each of the phases.

Projects completed between 1994 and 1999 include a new playing field, pressbox improvements, private donor suites and a substantial expansion of team training facilities. The University has recently completed the east side new upper deck grandstand to add 4,500 seats and new private suites.

Services

Feasibility Study
Programming
Master Planning
Design Consulting
Equipment Specifications
Operational Planning

Program Features

New Stadium Playing Field
Pressbox Improvements
New Donor Suites
Barry Switzer Athletic Center
East Side Grandstand Addition
Stadium Concourse Improvements
Project Planner: Joel Leider
Project Cost: $44 million
Owner Reference: Donnie Duncan,
Former Athletic Director
Completion Date: 1995
University of Oklahoma Memorial Stadium Improvements Master PlanUniversity of Oklahoma Memorial Stadium Improvements Master Plan