Concerned about their lack of recreational space, Texas Tech University began work on a recreational master plan with SportsPLAN Studio. Considerable investments in recreation facilities and programs are being made at other Texas universities, suggesting that similar improvements need to be implemented at Texas Tech to maintain competitiveness.

A thorough assessment of the specific needs of Texas Tech, as well as benchmarking data from peer Texas schools and from institutions of similar size nationally, have been employed to develop a Recreation Facilities Master Plan for Texas Tech University. The resulting Master Plan represents and incorporates respectful consideration of the Campus Master Plan, thoughtful assessments of the appropriate sites for new facilities, necessary improvements to existing buildings and fields, and order of magnitude budget estimates, with consideration for potential schedule and phasing options for execution.